After many years of constantly challenging ourselves as a company to extend the boundaries of modern fly rod design, we take great pride in the launch of what we truly believe to be highest performance fly rod range we have ever made: The LOOP 7X

Our 7X rod series introduces the innovative design and performance advantages of the exclusive and pioneering 7X blank construction process. This patented technology optimises power transfer and enhances rod tracking for both accuracy and maximum energy efficiency.

The 7X’s superior casting performance is due to the geometric advantages inherent within its shape, resulting in accelerated and rapid dampening of the rod during the energy transitions of a casting cycle.

The 7X design with its 2-3-2 structural support eliminates “spine effect” and broadens the versatility beyond the conventional over hand cast and underhand casting techniques. The 7X Series provides equal precision and power in a multitude of casting actions